Leads Come In. Then What?
Most businesses capture leads but have no system to manage them. Leads sit in WhatsApp groups, Excel sheets, and email inboxes — and half of them never get a follow-up. We don't sell you a CRM subscription. We build the pipeline that fits your exact workflow, runs automations in the background, and never lets a lead slip through.
The Problem
Where Your Leads Are Dying
Leads are scattered across WhatsApp, email, and random spreadsheets — no single source of truth
Follow-ups depend on someone remembering to check their phone. Nobody does.
You have no idea which leads are hot and which went cold a week ago
Your team can't tell who's handling which lead — so nobody handles it
You've tried Salesforce, HubSpot, Zoho — too complex, too expensive, and none fit your workflow
Manual data entry eats hours every week that should go toward closing deals
When a lead calls back after 2 weeks, your team has zero context on what happened before
You're paying for leads via ads but can't tell which ones actually converted to revenue
The Solution
A CRM Built Around How You Actually Work
Not another Salesforce trial you'll abandon in 2 weeks. A custom pipeline that matches your sales process, runs automations in the background, and shows you exactly where every lead stands. Built on Firebase and Next.js — real-time, fast, and owned by you. No per-seat pricing, no monthly SaaS fees.
Custom Lead Pipeline
Stages designed around your actual sales process — not a generic template. New → Contacted → Qualified → Converted → Archived, or whatever flow works for your team. Drag-and-drop status updates with instant Firestore sync.
WhatsApp + Email Automation
Automated follow-ups go out based on lead stage and priority. High-value leads get a 4-message WhatsApp sequence over 5 days. Medium leads get 3 touches. Your team handles the conversations — the system handles the persistence.
Team Assignment & Visibility
Every lead is assigned to a team member. Managers see the full pipeline in one dashboard. Filter by status, priority, source, or assignee. Nobody drops the ball because nobody knew it was their ball to carry.
Activity Timeline & Lead History
Every call, WhatsApp message, email, note, and status change logged automatically with timestamps. When a lead calls back after 3 weeks, your team has full context in one scroll — not scattered across 4 apps.
Real-Time Pipeline Analytics
Dashboards showing lead volume by source, conversion rates at every stage, average response times, revenue attribution, and team performance. Decisions based on data, not gut feeling. Built with Recharts — visual, fast, and live.
Integrations That Actually Work
Connected to your website forms, WhatsApp Business API, email via Resend, and Google/Meta ad platforms. Leads flow in automatically with UTM source data attached — zero copy-paste, zero manual entry.
Lead Scoring & Priority Engine
Each lead gets an automatic score (0–100) based on their form responses — business type, revenue range, budget, and problem urgency. High-priority leads surface to the top. Your team knows exactly who to call first.
Custom Reports & Export
Generate reports by date range, source, status, or team member. Export to CSV for accounting or board meetings. Monthly snapshots sent automatically via email so you never miss a trend.
Real-Time Notifications
New lead? Instant email and WhatsApp alert to the assigned team member. Lead status changed? Manager gets notified. Follow-up overdue? System sends a reminder. Nothing happens in the dark.
Want this system for your business?
Book a free strategy call. No pitch deck — just a clear plan.
How It Works
From First Call to Live System
No mystery. No surprises. Here's exactly what happens when you work with us.
Map Your Sales Process
We sit with your team and document how leads actually move from first touch to close. Every step, every handoff, every bottleneck. Most businesses discover 2–3 leaks in this step alone.
Design the Pipeline & Automations
Stages, automation triggers, assignment rules, scoring criteria, and notification flows — all configured to match the process we mapped. You approve the blueprint before we write code. Nothing generic.
Build, Connect & Train
CRM dashboard, WhatsApp integration, email sequences, analytics, and lead import — all wired together. Your team gets a live walkthrough, video documentation, and a cheat sheet. If they can use WhatsApp, they can use this.
Go Live & Iterate
Real leads start flowing through the system from day one. We monitor for 2 weeks, tweak automations based on actual usage patterns, and optimize the pipeline until it runs on autopilot.
What You Get
Expected Outcomes
All leads in one real-time dashboard — no more scattered WhatsApp groups and spreadsheets
Automated WhatsApp + email follow-ups running 24/7 without manual effort
Team knows exactly who's handling which lead with clear assignments
Pipeline analytics showing conversion rates, response times, and revenue by source
70%+ reduction in manual data entry and follow-up coordination work
Zero leads falling through the cracks — every lead gets a response within minutes
Lead scoring engine that surfaces high-value prospects automatically
Full activity timeline for every lead — no more 'what happened with this guy?'
Source attribution showing exactly which ads, campaigns, and keywords produce revenue
No monthly SaaS fees — you own the code, data, and infrastructure
Best Fit
Is This Right for You?
Sales teams managing 50+ leads per month in WhatsApp groups and Google Sheets
Businesses spending money on ads but with no system to track which leads actually convert
Teams that tried Salesforce, HubSpot, or Zoho and found them overcomplicated or overpriced
Real estate firms, coaching businesses, and agencies with multi-stage sales processes
Founders who want full visibility into their pipeline without learning a complex CRM
Anyone losing deals because follow-ups just don't happen consistently
Common Questions
FAQs
Custom-built on your stack. We use Firebase for real-time data, Next.js for the dashboard, WhatsApp Business API for messaging, and Resend for email. You own the code, the data, and the infrastructure. No monthly SaaS fees to anyone except your hosting provider (Vercel free tier handles most businesses).
A standard CRM pipeline with WhatsApp automation, email sequences, lead scoring, and analytics takes 2–3 weeks. More complex setups with multi-team routing, custom reports, role-based access, and advanced automation flows run 4–6 weeks. You get a fixed timeline before we start.
That's the whole point. The interface is simple — click to update lead status, type to add notes, filter to find specific leads. We train your team live and give them video walkthroughs. If they can use WhatsApp and Instagram, they can use this CRM.
We migrate everything. Whether your leads are in Google Sheets, Excel, another CRM, or even scattered across WhatsApp chats — we import them into the new system with full context so your team starts with a complete pipeline, not an empty dashboard.
Three things: (1) It's built around YOUR workflow, not a generic template you have to bend your process around. (2) No per-seat pricing — add as many team members as you want. (3) WhatsApp Business API is natively integrated, not through a third-party Zapier hack that breaks every month.
Yes — via the WhatsApp Business API (not the regular WhatsApp app). The system sends templated welcome messages when a lead comes in, scheduled follow-ups based on priority, and status update notifications. All messages are logged in the CRM with timestamps and delivery status.
We can build the automation layer on top of your existing system — WhatsApp follow-up sequences, email triggers, lead scoring, and notification routing. If your current CRM has an API, we integrate with it. If not, we build a lightweight overlay that handles the automation.
Every build comes with 2 weeks of post-launch monitoring and optimization. After that, we offer optional monthly retainers for ongoing tweaks, new automation flows, report customization, and team onboarding. But the system is built to run independently — most clients don't need ongoing support.
Ready to Build Your
CRM & Automation System?
Your leads deserve better than a spreadsheet.
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